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2019年,网络直播行业呈现四大趋势:一是获取融资或冲击上市;二是VR、AI等技术带动在线直播行业发展;三是进军海外市场,东南亚市场成为多数平台出海的首选;四是“直播+”领域拓展,涵盖公益、综艺、教育、文化、电商等,旨在构建多元化和高品质的直播生态体系。其中“直播+电商”迎来了高速发展的关键时期。未来“直播+”的商业模式将继续发展和完善,网络直播平台将更加注重专业化与精细化的运营,通过产品、形式与内容的创新形成和增强自身差异化优势,并通过技术赋能提升用户体验,完成更多业务和内容模块的布局,从而在网络直播行业的竞争中获胜。
<<In 2019,there are four major trends in the live streaming market. One is to gain access to financing or IPO. The second one is the development of online live streaming industry is driven by VR,AI and other technologies. The third one is to enter the overseas market,and the market in Southeast Asia has become the first option for most platforms. The fourth one is to expand “live streaming+“,covering public welfare,variety shows,education,culture,e-commerce,etc.,aiming to build a diversified and high-quality live streaming ecological system. The “live streaming +” business model will continue to develop in the future. China’s live online platforms will pay more attention to their refinement and specialization operations,build and strengthen their differentiation advantages through the innovations on products,live forms and contents. Through the technology,they can improve their users’ experience,set better business layouts and make more great content modules,to win the competition and stand out in the online live streaming market.
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